HOW PROMOTIONS HELP TO INTRODUCE NEW PRODUCTS A researcher did a study that concluded that TV advertising is not effective in getting people to switch brands. He claimed that TV ads just reassure people about the products they are already buying. While that is certainly a pessimistic view of TV […]
Marketing
NOTICEABLE EVENTS THREE THINGS THAT EVENTS CAN DO FOR YOU: Build Credibility Customers are always a little sceptical of any company. They wonder if it really knows what it is doing and if it can be trusted. When a company runs an event with cooperation from other companies, community […]
HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUY Promotions will motivate customers to buy, often without a negative impact on your profit margins. In addition, if used properly, promotions can reinforce the messages of your marketing program. There are four basic types of promotions: Noticeable events such as demonstration, shows, or […]
HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART 2) Radio And TV Ads People typically need to see or hear a radio or TV ad anywhere from three to ten times before they actually take action. You have to be prepared to air commercials repeatedly in order to […]
HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART1) General Principles For Motivating Customers If you are going to motivate people, you have to know how to put information in a form that will attract readers, listeners, or viewers. The four key elements of motivating customers are: Get customers’ […]
HOW TO CREATE AN IDENTITY FOR YOUR BUSINESS When you have taken the time to create a winning market position, be sure to take the time to develop a clear, memorable identity that explains why you are and why people should buy from you. All your efforts to generate influence […]
HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS A MARKETING STRATEGY One of the rapidly growing areas of marketing is customer relationship management or CRM. Customer relationship management (CRM), formerly known as database management (DBM), is a combination of technology, training, and business strategy that results in a system for […]
HOW TO DEVELOP A MARKETING PLAN (4) Strategies For Pricing Pricing a product or service is as much a part of the marketing strategy of the financial strategy. Pricing is one of the many features associated with a product or service; it becomes the central selling point when the product […]
HOW TO DEVELOP A MARKETING PLAN (3) Components of the Marketing Plan Every marketing plan incorporates the traditional 5 P’s of marketing: people, product, price, place, and promotion. Once these aspects of the plan have been addressed, it is time to discuss the creative aspects, such as the advertising and […]
HOW TO DEVELOP A MARKETING PLAN (2) The Marketing Plan in One Paragraph Many experienced marketers suggest that the first step in creating the marketing plan is to condense all the ideas about marketing strategy into a single paragraph. Impossible? Not at all. Crafting a single well-written paragraph forces the […]
