HOW TO SELL WITH MAGAZINE, RADIO AND TV ADS (PART 2) Radio and TV ads can be effective in selling consumer-oriented products. Weight-loss products, auto safety devices, tapes, videos, cooking sets, fishing gear, and a host of other products are sold either through thirty-second to two-minute ads or half-hour-long infomercials. […]
Marketing
HOW TO SELL WITH MAGAZINE, RADIO AND TV ADS (PART 1) Radio and TV ads can be effective in selling consumer-oriented products. Weight-loss products, auto safety devices, tapes, videos, cooking sets, fishing gear, and a host of other products are sold either through thirty-second to two-minute ads or half-hour-long infomercials. […]
4 Home renovation ideas to boost your property value By Jillian White Jillian White, SRA designated Chief Valuation Officer at Better Mortgage with over 15 years experience as an appraiser, discusses smart home renovations to improve the value of your home. Nearly 65% of homes are more than 25 years […]
How to Track a Package Through USPS, UPS, FedEx, or Self-Delivery You scoured the internet. You found the item you wanted. You typed in your info. You clicked purchase, and just like that you… have no idea what happens next until your package arrives. More often than not, it isn’t […]
HOW QUALITY SALESFORCE CAN PUT PEOPLE IN A BUYING MOOD For most businesses, putting together a great marketing plan won’t put people in a perfect buying mood if you don’t make an effort to have a quality sales force. The salesperson has to gain customers’ trust, motivate them to buy, […]
HOW TO MAKE CUSTOMERS COMFORTABLE (PART 1) When people buy products, they have an intuitive sense that governs many of their actions. As a rule, people have to trust someone before they will do business with that person. Therefore, you have to work on setting up a comfortable environment in […]
HOW TO COMMUNICATE WITH THE SKEPTICAL CONSUMER Three trends have changed the face of marketing forever. The first is market overcrowding; the steady stream of new products, new stores, and new services simply overwhelms consumers. Today there are several brands of beer, 500 types of cars, and 70 brands of […]
FIELD SALES: HOW TO MANAGE YOUR OUTSIDE SALESFORCE MORE EFFICIENTLY Your sales reps cover a wide area. Their meetings can last from 10 seconds of ringing a doorbell to multiple hours meeting a whole company’s board. Then they have to drive to the next call or meeting while also planning […]
HOW TO EXECUTE NON-PRICE PROMOTIONS Contests, sweepstakes, demonstration models, video promotions, dealer displays, signs, point-of-purchase racks, and small samples are just a few of the types of non-price promotions. You can use non-price promotions in three ways: with your sales force, with your distribution channel, and with your customers. SalesForce […]
HOW TO WRITE A MARKETING PLAN Writing a marketing plan helps you in four ways: It forces you to sit down and evaluate your business. You need to take the time out to check on how well your business is doing and whether you are missing any significant trend. […]
