The techniques used for external communications can also be used effectively inside an organization, though on a much smaller scale and budget. Exploit these methods to ensure that messages reach your staff with real impact. WINNING OVER EMPLOYEES Employees are people who depend vitally on their management’s services for their […]
Human Resources
The creative ideas and designs of good advertisements (which can be in any medium) must be linked to a clear, measurable selling purpose. Ensure that your advertising gives potential customers a good reason to buy your product or services. PLANNING ADVERTISING Whether you are embarking on an expensive long-term […]
All managers have to consider the public impact of their actions. Public relations (PR) are the terms used to describe the way issues and messages are communicated between an organization and the public. Handle PR internally, or employ experts. RAISING YOUR PROFILE An organization’s reputation is one of its […]
A corporate identity is what enables an organization to be easily recognized by the public and within the industry, and helps to establish its position in the market. If your budget allows, enlist the service of a designer or consultant to create an identity. Considering Image The type of corporate […]
Even the most promising proposal or report can suffer from poor layout, graphics, or typography. Similarly, a brilliantly designed document carries greater – perhaps decisive – impact. If practical, use professionals for this kind of work. Assessing Design Need Whatever the document, aim for the highest practicable design standards, […]
A proposal differs from a report in that it is a selling document, which should persuade readers to commit to whatever you are proposing. You could use an internal proposal, for example, to argue for extra company investment in computers or staff. Researching A Proposal To be successful, projects must […]
Reports are formal documents that will be read by others. They must always be accurate and well laid out, finishing with a definite conclusion. If you have been asked to write a report, make sure that it fulfils all the requirement of your original brief. Researching A Report If you […]
All negotiation requires first-class communication skills. You need to be able to put forward proposals clearly and to understand exactly what the other side is offering. Such skills are vital in all kinds of management, so try to improve them. Preparing For Talks The better prepared a negotiation, the greater […]
Selling is basic to business, and not only in persuading external customers to buy. In all business situations, you can use established sales techniques to gain the agreement of others, enlist support, obtain resources, and overcome any opposition. Soft Selling All good selling is “soft”: you seek to establish a […]
It pays to take care of over-preparing and delivering speeches, whether for presentations, seminars, conferences or training. Audiences find it easier to absorb by the eye than by ear, so use audio-visual (AV) techniques when possible. Preparing Speeches Give yourself enough time to compose and rehearse your speech, including a […]
