STEPS TO SUCCESSFUL INVESTOR PRESENTATIONS Investor presentations are an important but often overlooked aspect of entrepreneurial efforts to secure financing for their businesses.  Presentations are particularly important to business owners hoping to raise money from private investors. Whereas institutional investors such as banks rely primarily on financial statements, business plans, […]

WHEN TO BUILD A CUSTOMER PROFILE As mass marketing’s appeal begins to fade, it is being replaced by target marketing. Target marketing means knowing as much as possible about your current and potential customers and reaching them through very specialized advertising or marketing campaigns.  The first question to ask when […]

STEPS TO TERMINATE EMPLOYEE THE RIGHT WAY Employee termination is the process by which an organization ends an individual’s employment against his or her will. Termination may occur for “cause,” examples of which include poor job performance, lack of “fit” with the organization, inability to perform job responsibilities, conflict with […]

THE ESSENCE OF EMPLOYEE SCREENING PROGRAMS Trustworthy, qualified employees are an essential part of any business. This is especially true of businesses, where every employee counts and where interpersonal dynamics often assume heightened importance. As a result, pre-employment screening programs have become an increasing visible part of the business landscape. […]

HOW INCUBATORS FACILITATE BUSINESS SURVIVAL Business incubators are business assistance programs that provide entrepreneurs with an inexpensive startup environment and a range of administrative, consulting, and networking services. In essence, these programs, which may be managed by econo0mic development agencies, local governments, for-profit businesses, or colleges and universities, serve as […]

Chief Editor

Johny Watshon

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