PRODUCT POSITIONING: UNDERSTANDING CONSUMER PERCEPTIONS Product positioning involves tailoring an entire marketing program (including product attributes, image, and price, as well as packaging, distribution, and service) to best meet the needs of customers within a particular market segment. In this way, product positioning is part of the overall process of […]
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KEYS TO SUCCESSFUL MERCHANDISE DISPLAY Merchandise displays are special presentations of a store’s products or services to the buying public. The nature of these displays may range somewhat from industry to industry, but all merchandise displays are predicated on basic principles designed to increase product purchases. Indeed, merchandise displays are […]
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KEYS TO STOPPING OR PREVENTING EXPRESSIONS OF WORKPLACE HOSTILITY AND ANGER Workplace anger and hostility often manifests itself in ways that have received a great deal of attention from business owners, researchers, legislators, and members of the business press in recent years. Workplace violence and sexual harassment are probably the […]
HOW TO KEEP A SHARED JOB RUNNING SMOOTHLY Job sharing is a flexible work option in which two or possibly more employees share a single job. For example, one person may work in a certain position Monday and Tuesday, and a second person may occupy that same position Thursday and […]
5 BEST TOOLS THAT MAKE ORGANIZATION AT WORK A BREEZE By Mary Jo Johnson This article is published by tcbassociates.com based on Content Marketing Partnership with Mary Jo Johnson Organizing your workday can be very tricky. Whether you belong to a big or small enterprise, getting through the gamut of […]
IS NOT PAYING OVERTIME ILLEGAL? This article is published by tcbassociates.com based on Content Marketing Partnership with Hourly.io First things first—what does federal law say about paying your employees overtime? All hourly, or non-exempt, employees must receive overtime pay for any hours they work over 40 in a workweek—at […]
HOW BARRIERS TO MARKET ENTRY UNDERMINE BUSINESS GROWTH Barriers to market entry include a number of different factors that restrict the ability of new competitors to enter and begin operating in a given industry. For example, an industry may require new entrants to make large investments in capital equipment, […]
ORGANIZATIONAL CHARACTERISTICS THAT ENCOURAGE INTRAPRENEURSHIP Intrapreneurs are employees who work within a business in an entrepreneurial capacity, creating innovative new products and processes for the organization. Intrapreneurship is often associated with larger companies that have taken notice of the rise in entrepreneurial activity in recent years; these firms endeavor to […]
HOW TO ENSURE EFFECTIVE BRIEFING Once you have reached an agreement in principle, refine the brief and organize a detailed briefing meeting. Select your approach carefully, since the outcome of the meeting is vital to the success of the partnership between delegator and delegate. Communicating a Brief The delegator’s primary […]
