WHY YOUR BUSINESS NEEDS A BRAND STRATEGY Most entrepreneurs generally start out by focusing on what they’re good at and what they can sell, but this is the cart-before-the-horse method of creating a long-term viable business. What every business needs first is a good brand strategy. If you don’t have […]
Business
I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
By Ayodele Olalere They look unkempt with unclean clothes and walk about curiously with dirty sacks. Inside those sacks are used and discarded materials such as household items, used metals, plastics, worn-out slippers or foot wears, broken plates etc. To search for those materials, they hold in one hand a […]
Choosing partners to start a new venture is one of the most critically important tasks that the entrepreneur must undertake. And it is a difficult task because it is often not possible to understand a person’s character until that person has spent some time working in the company. The […]
One of the most difficult tasks facing the entrepreneur is forecasting demand for the new product or service, particularly if that product or service has never existed previously in the market place. Much of this difficulty is due to the lack of historical data and to issues of seasonality […]
It is useful to build a business model in stages. Stage 1: Identify the entrepreneur’s position in the value chain The first step in developing a business model is to identify the entrepreneur’s place in the value chain. If the entrepreneur’s company is a supplier or producer of raw materials, […]
In this era of mass unemployment, several other legitimate business avenues have been largely unexplored. It is unfortunate that the Nigerian educational system largely produces job seekers rather than job creators. However, some individuals with creative ideas have been able to start lucrative jobs that require minimal start-off capital for […]
By TCB & Associates Many species of fish are farm-produced all over the world, but catfish has to take the lead because of its uniqueness. Data available shows that 260 million kilograms of catfish were produced compared to 5 million kilograms of Tilapia, 7.7 million kilograms of Crawfish/ Crayfish/Shrimp; 2.68 […]
Pottery is one of the oldest human technologies and art forms and remains a major industry today. Pottery is made by forming a clay body into objects of a required shape and heating them at high temperatures in a kiln to induce reactions that lead to permanent changes, including increasing […]
He is likely to pass by you unnoticed because he does not carry an aura of sophistication or the charisma of a successful business person. But, he is a special being and humane, kind-hearted, diligent at his work and believes in the dignity of labour. He does what most of […]
