FACTORS IN SUCCESSFUL PRIVATE LABELING MANUFACTURING Private labeling is when a retailer purchases products from various manufacturers and then markets those products under its own brand. Private label goods are often referred to as “store brands,” as opposed to the “name brands,” that are sold under the brand name of […]
PRODUCT POSITIONING: UNDERSTANDING CONSUMER PERCEPTIONS Product positioning involves tailoring an entire marketing program (including product attributes, image, and price, as well as packaging, distribution, and service) to best meet the needs of customers within a particular market segment. In this way, product positioning is part of the overall process of […]
WHEN TO USE PERSONAL SELLING Personal selling is the process of communicating with a potential buyer (or buyers) face to face with the purpose of selling a product or service. The main thing that sets personal selling apart from other methods of selling is that the salesperson conducts business with […]
KEYS TO SUCCESSFUL MERCHANDISE DISPLAY Merchandise displays are special presentations of a store’s products or services to the buying public. The nature of these displays may range somewhat from industry to industry, but all merchandise displays are predicated on basic principles designed to increase product purchases. Indeed, merchandise displays are […]
WHY YOUTHS SHOULD TAKE OVER GOVERNANCE IN NIGERIA – TUNDE ESO Tunde Eso, is the originator of Youthocracy, public relations specialist and Managing Consultant of Professional School of Public Relations (PSPR) and Human Resources. He is also President of Fix Nigeria Group, a pan-Nigerian movement aimed at awakening the consciousness […]
KEYS TO ESTABLISHING A SUCCESSFUL PART-TIME BUSINESS Most entrepreneurs supplement their income by starting and maintaining part-time small businesses. The circumstances and goals of these business owners run the gamut, but many are operated out of the home and are utilized to supplement income derived from other sources (a fulltime […]
WAYS IN WHICH ORGANIZATIONS ACHIEVE GROWTH Growth is something for which most companies, large or small, strive. Small firms want to get big, big firms want to get bigger. Indeed, companies have to grow if for no other reason than to accommodate the increased expenses that develop over the years. […]
HOW MENTORING WORKS FOR SMALL BUSINESSES In many large corporations, formal systems of mentoring have been established over the years. They are designed to quickly involve new employees in the work at hand, and to strengthen the workforce in much the same way that other team-building strategies are designed to […]
WHEN EVALUATING COST/BENEFIT ANALYSIS Cost/benefit analysis is the exercise of evaluating an action’s consequences by weighing the pluses, or benefits, against the minuses, or costs. It is the fundamental assessment behind virtually every business decision, due to the simple fact that business managers do not want to spend money unless […]
HOW TO ESTABLISH AND MAINTAIN ETHICAL STANDARDS OF BEHAVIOUR IN A SMALL BUSINESS Entrepreneurs and small business owners wield great influence in determining the ethical philosophies of their business enterprises. Employees often follow the lead of the owner in executing their duties and attending to their responsibilities, so it is […]
