By Dennis Alemu Whichever way one may look at it, governing a nation is serious business. That is why in the advanced democracies, those who aspire to occupy public offices, especially at the highest levels, are subjected to the highest level of public scrutiny. They do this with the clear understanding […]
Advertising messages must be grounded in the benefits of the product. The subject of the ad is the hero of the ad. Always put the name of the hero in the headline, or in a prominent subhead. Always put the brand name or company name or both where your customer […]
Business-to-business marketers, start-up companies, and even technology-based companies are realizing more and more what consumer packaged goods companies have known since 1900: Brand names are important; so important they are often a company’s most valuable intellectual asset. However, many companies do not have the resident brand name development expertise required […]
The single most important ingredient for a successful business is having a customer. A customer is more important than a business idea, the technology, financing, management, or anything else. Marketing superstars get and keep customers. Customers (people) buy to feel good, or to solve a problem. Customers value the solution […]
Certain companies consistently lead or dominate, their industries. They are feared by their competitors. Here are the reasons why they lead: Marketing, in all forms, in detail, is the driving culture of the company. Getting and keeping #1 or #2 market share in their selected niches is their most worthy […]
The great marketing companies in this world have much in common. They continue to succeed, to grow in revenues and profits, to adapt to change and opportunity, and to inordinately influence society and their industries. They have the highest rates of return on assets and equity in their industries. Following […]
Mills (a.k.a. factories, production plants) do not sell things; they make things. If no one buys what the mill makes, and no one sells what the mill makes, the mills stop making. A market is a customer or any number of customers that buy or borrow or rent or lease […]
Bayo Adeyinka I used to ply the Ibadan – Akure road regularly until December 2016 when I almost ran into an ambush by armed robbers around Ilara-Mokin. I saw an oncoming vehicle flashing us at top speed. I told my driver it seemed something was amiss. He reduced his speed […]
There are several things leaders can do to increase their own and their followers’ creativity. One popular technique for stimulating creative thinking in groups is called Brainstorming. Brainstorming is a technique designed to enhance the creative potential of any group trying to solve a problem, Leaders should use the following […]
By Erekose Peter The road-map to a sustainable and accelerated Nigerian economy lies in the country’s ability to utilise the rich human and natural resources that abound in the country. With a fully utilised economy, Nigeria deserves to be among the league of developed countries in the world such as […]
