WHY BLUE-CHIPS OUTPERFORM OTHER INVESTMENTS A blue-chip stock is one that is well-established, financially sound, and historically secure. Blue-chip companies are those that have a history of posting earnings and paying dividends, all while continuing to increase profits. While there will always be fluctuations in markets, and all companies go […]
Marketing
HOW BARRIERS TO MARKET ENTRY UNDERMINE BUSINESS GROWTH Barriers to market entry include a number of different factors that restrict the ability of new competitors to enter and begin operating in a given industry. For example, an industry may require new entrants to make large investments in capital equipment, […]
ENVIRONMENTAL BENEFITS OF GREEN MARKETING STRATEGY Environmentally responsible or green marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green marketing campaigns highlight the superior environmental protection characteristics of a company’s products and services, whether those benefits take the […]
HOW EFFECTIVE INTERVENTION WITH DIFFICULT EMPLOYEES CAN IMPROVE COMPANY MORALE AND EFFICIENCY The term “difficult employee” is typically used to refer to a worker who fails to conduct himself or herself in a responsible, professional manner in the workplace. Effective dealing with these types of workers can be among the […]
WHEN TO LET DIFFICULT CUSTOMERS GO Successful business owners recognize that customer satisfaction is one of the essential elements of organizational prosperity. After all, providing quality service that clients appreciate not only ensures repeat business from them, but also encourages future “word-of-mouth” sales. But virtually all business operations will sooner […]
HOW TO INSTILL CUSTOMER LOYALTY Photo by Anna Shvets from Pexels Photo by Anna Shvets from Pexels Business experts cite several tangible steps that business owners can take to ensure that they provide top-notch service to their customers. These include: Photo by Anna Shvets from Pexels Business experts cite several […]
HOW TO DEVELOP A CUSTOMER-ORIENTED COMPANY CULTURE Good customer service rests on three pillars: the right employees, sound practices, and training. Like a three-legged stool, your customer service efforts will be shaky if they rest on only one of the pillars. Employees Many business observers contend that the most critical […]
HOW TO CREATE A CORPORATE LOGO THAT ENHANCES BUSINESS VISIBILITY Corporate logos are symbols usually designed for easier recognition, that are used to represent companies. Indeed, logos are a ubiquitous presence on a wide range of materials distributed or maintained by companies, including store signs, business cards, major equipment, stationery, […]
HOW TO CONDUCT BUSINESS-TO-BUSINESS MARKETING Business-to-business marketing (often referred to as B2B) is the development and marketing of services and products to business, governmental, and institutional markets at the local, national or international level, rather than private retail consumers. The vehicles of business-to-business marketing are fundamentally the same as those […]
HOW BUSINESS BROKERS FILL THE MARKETING FUNCTION OF BUYING AND SELLING Business brokers act as intermediaries between buyers and sellers of a business. They may represent either party in the transaction and do not take possession of goods or property, or deal on their own account. Brokers differ from dealers […]
