Most people aim at nothing in life and hit it with amazing accuracy. If we don’t specify exactly what we want, we have no reason to complain about what we get or where we find ourselves. Goals represent expectations, hopes, and dreams, and to the extent, our goals are […]
Editors Pick
We become what we become because of the way we choose and will ourselves to think. Our choices affect our thought and our thoughts affect who we are, what we stand for, and the footprints we leave on this planet. Throughout our lives, we are faced with a myriad of […]
Fact 1: As each goose flaps its wings it creates an “uplift” for the birds that follow. By flying in a “V” formation, the whole flock adds 71% greater flying range than if each bird flew alone. Lesson: People who share a common direction and sense of community can get […]
How many of us ask ourselves “What do I do to become better?” in our lives, personal or professional. Look at your company, do they ask what it is that they can do better? Or if you are a manager, how often do you stop to reassess what it […]
Obviously, ethics problems in business appear in many forms. Although not common or universal, they occur frequently. Finding out what is responsible for causing them is one step that can be taken toward minimizing their impact on business operations and on the people affected. Some main reasons are as follows: […]
Customers don’t buy products; they buy the benefits they get from the products. Customers don’t wake up in the morning and say, “I’ve got N10, 000. Let’s buy some bearings or drills or gaskets or glue or water pumps!” Rather, the customer has a problem (a.k.a. a need) and wants […]
The oldest marketing cliché is “The customer is always right.” The cliché is wrong. The right customer is always right. The wrong customer, the “Not okay” customer is not right for the selling company. Every organization must have its own definition of a good customer, an “Okay” customer. And every […]
Smart marketing starts with smart segmentation. Knowledge of your market shapes your product positioning, branding, communication claims, sales approaches, channels, pricing, and packaging.
With so many fascinating opportunities before you each day, how do you decide which are for you? Start by asking yourself these nine questions to help you judge whether an action is appropriate for you. 1. Does this earn a living for me? In a material world, we all have […]
Case: Chinedu Adeyemi Hassan had just graduated as an accounting major and had landed a job with a small regional accounting firm in western Nigeria. Working there would give him the experience he needed to qualify as a certified public accountant (CPA). He, his wife, and their two small children […]
