By Oye Arikanki Have you considered the risk of travelling to Europe through the desert? Or travelling to the United States of America to do menial jobs even when you hold a good degree which can fetch you a management-level job in Nigeria? The truth is that any young man […]
Editors Pick
By Prof Ogundele The modern world is anchored to education especially at the university level, understandably because robust human capital – the gateway to socio-political stability and industrialization can never be engendered without it (education). Industrialization is the strong vehicle for sustainable economic growth and development in a myriad of […]
In the past decade, one of the challenges faced by both managers and employees of organizations had been a high rate of organisation failure. This has resulted in increasing unemployment in the economy. Even people who switch employment sometimes find it difficult to learn from the saying “look before you […]
By Alade Fawole Up front: this write-up is not about fake news! It is instead about the reckless and unguarded utterances and statements of our public officials that are capable of delegitimizing the country and its governance institutions at home and de-market Nigeria in the eyes of the rest of the […]
Here are fifteen advertising rules to remember. Teaser ads are worthless. A teaser ad is an ad, usually one of a series, which alludes to a forthcoming product. The teaser ad does not tell the customer the product or the brand. No one cares about the tease. No one is […]
Your customers are very smart; after all, they decide to do business with you. Thank the customer. Thank the customer with sincerity. Praise the customer. Congratulate the customer. But do so sincerely. If you aren’t sincere, the customer will sense cynicism, not sincerity. There are oodles of ways to say […]
There is no better way to follow the cliché “Stay close to your customer,” than to be your customer. Experience doing business with your company as much as possible, the same way your customer does. Read your company’s product advertising and sales literature. Have a non-knowledgeable friend read the advertising. […]
Never use the personal pronouns “I”, “me”, “we”, “us”, or “our” in advertising, packaging, sales literature, or anywhere else in marketing communications. “We” is about the marketer. Customers do not care about the marketer; they care only about themselves. “We” is in the first person. The only person that is […]
By Dennis Alemu Whichever way one may look at it, governing a nation is serious business. That is why in the advanced democracies, those who aspire to occupy public offices, especially at the highest levels, are subjected to the highest level of public scrutiny. They do this with the clear understanding […]
Advertising messages must be grounded in the benefits of the product. The subject of the ad is the hero of the ad. Always put the name of the hero in the headline, or in a prominent subhead. Always put the brand name or company name or both where your customer […]
