It was a gathering of Nigerian men and  women in the business and social sectors respectively when members of Sapio Club came together recently at Oriental Hotel, Lagos to discuss about emerging Nigerian leaders. Positive and fruitful discussions were held as Seyi Tinubu an entrepreneur; Thelma Chukwu, oil and gas […]

    You must be able to correctly, objectively, and completely answer these questions. It doesn’t matter how you get the answers. Someone else can do the research. But it does matter where you get the answers. You get the answers from customers and potential customers. *Why do customers buy your product? […]

    The marketing superstar must know the answer to many critical questions. The answers are essential to proper market segmentation, product positioning, pricing, selling, advertising, and crafting marketing action plans. These questions are especially important for new products. Lazy marketers don’t know the answers, they hunch the answers, or they ignore […]

In general, creative people are open to information and experience, have high energy, can be personally assertive and even domineering, react emotionally to events, are impulsive, are more interested in music and art than in sports, and finally are very motivated to prove themselves ( i.e., are concerned with personal […]

Chief Editor

Johny Watshon

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