A corporate identity is what enables an organization to be easily recognized by the public and within the industry, and helps to establish its position in the market. If your budget allows, enlist the service of a designer or consultant to create an identity. Considering Image The type of corporate […]
Editors Pick
Even the most promising proposal or report can suffer from poor layout, graphics, or typography. Similarly, a brilliantly designed document carries greater – perhaps decisive – impact. If practical, use professionals for this kind of work. Assessing Design Need Whatever the document, aim for the highest practicable design standards, […]
In this era of mass unemployment, several other legitimate business avenues have been largely unexplored. It is unfortunate that the Nigerian educational system largely produces job seekers rather than job creators. However, some individuals with creative ideas have been able to start lucrative jobs that require minimal start-off capital for […]
By TCB & Associates Many species of fish are farm-produced all over the world, but catfish has to take the lead because of its uniqueness. Data available shows that 260 million kilograms of catfish were produced compared to 5 million kilograms of Tilapia, 7.7 million kilograms of Crawfish/ Crayfish/Shrimp; 2.68 […]
Pottery is one of the oldest human technologies and art forms and remains a major industry today. Pottery is made by forming a clay body into objects of a required shape and heating them at high temperatures in a kiln to induce reactions that lead to permanent changes, including increasing […]
He is likely to pass by you unnoticed because he does not carry an aura of sophistication or the charisma of a successful business person. But, he is a special being and humane, kind-hearted, diligent at his work and believes in the dignity of labour. He does what most of […]
The dearth of leaders of quality is often and correctly said to be the problem with Nigeria. But if we will be honest, we will acknowledge that we have a considerable followership problem as well, perhaps underscoring another truism – that leaders emerge from the general populace and not from […]
By Raymond Mordi Ten years ago in 2009, the Boko Haram rebellion began in Bauchi, following the death of its founder, Mohammed Yusuf. Observers are skeptical about the government’s often repeated claim of “degrading and technically defeating” the insurgents. Deputy Political Editor RAYMOND MORDI looks at how the anti-terror war […]
A proposal differs from a report in that it is a selling document, which should persuade readers to commit to whatever you are proposing. You could use an internal proposal, for example, to argue for extra company investment in computers or staff. Researching A Proposal To be successful, projects must […]
A business concept is a concise description of an opportunity that contains fo0ur critical elements: the customer definition; the value proposition (or benefit to the customer) and the compelling story, the product /service; and the distribution channel or means of delivering the benefits to the customer. The business concept can […]
