HOW TO CONDUCT BUSINESS-TO-BUSINESS MARKETING Business-to-business marketing (often referred to as B2B) is the development and marketing of services and products to business, governmental, and institutional markets at the local, national or international level, rather than private retail consumers. The vehicles of business-to-business marketing are fundamentally the same as those […]

HOW TO PREPARE COMPETITIVE BIDS Competitive bids are offers extended by businesses in which they detail proposed compensation that they will receive in exchange for executing a specific task or tasks. These tasks can range from providing a service for a set period of time to manufacturing and transporting a […]

HOW AUTOMOBILE LEASES WORK Leasing an automobile is an alternative to purchasing that usually enables consumers to pay lower up-front costs and make affordable monthly payments. At the end of the lease period, however, the consumer does not own the vehicle. Instead, consumers opting for automobile leasing arrangements pay for […]

HOW ACTIVITY-BASED COSTING WORKS Activity-based costing (ABC) is an accounting method that allows businesses to gather data about their operating costs. Costs are assigned to specific activities – such as planning, engineering, or manufacturing – and then the activities are associated with different products or services. In this way, the […]

WHY BUSINESSES GET INTO TROUBLED WATERS The Cause Trouble can be caused by external forces, and not under the control of management. Among the most frequently mentioned are recession, interest rate changes, changes in government policy, inflation, the entry of new competition, and industry product obsolescence. However, those who manage […]

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