HOW TO PREPARE A BRIEF When planning a brief, first define your objective and compile a full checklist to ensure that all the individual aspects of a task are included. The more complete the final brief, the more confident you can be that the task will be successfully executed. Defining […]
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ENVIRONMENTAL BENEFITS OF GREEN MARKETING STRATEGY Environmentally responsible or green marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green marketing campaigns highlight the superior environmental protection characteristics of a company’s products and services, whether those benefits take the […]
WHEN INSUFFICIENT DUE DILIGENCE PROCESS CAN HAVE PROFOUND CONSEQUENCES FOR A FIRM Due diligence is a program of critical analysis that companies undertake prior to making business decisions in such areas as corporate merger/acquisitions or major product purchase/sales. The due diligence process, whether outsourced or executed in-house, is in essence […]
WHEN DIVERSIFICATION BECOMES THE BUSINESS OPTION Diversification is the process of entering new business markets with new products. Such efforts may be undertaken either through acquisitions or through extension of the company’s existing capabilities and resources. The diversification process is an essential component in the long range growth and success […]
WOULD YOU SHARE MEMORIES OF PAST RELATIONSHIPS WITH YOUR PARTNER? By Funmi George Often times we experience nostalgic memories of past relationships especially the good and bad times. While some of those experiences are better forgotten, you would wish you could turn back the hands of time for others. Whatever […]
WHEN TO LET DIFFICULT CUSTOMERS GO Successful business owners recognize that customer satisfaction is one of the essential elements of organizational prosperity. After all, providing quality service that clients appreciate not only ensures repeat business from them, but also encourages future “word-of-mouth” sales. But virtually all business operations will sooner […]
HOW TO CHOOSE THE RIGHT PERSON FOR A TASK It is very important to choose the right person for a task in hand. The first few times, it will be a case of trial and error, but before long you should lean how better assess the skills, and therefore the […]
BUILDING A RELATIONSHIP TO OVERCOME PERSONAL BARRIERS Frankness, openness, and effective communication are essential to successful delegation, helping to build and sustain trust and overcome many personal barriers. You can reinforce trust and nurture mutual esteem through careful management. Communicating Well When managers keep knowledge to themselves,communicate sporadically and […]
THE PAINS OF KNOWING THERE IS ANOTHER WOMAN! By Funmi George Adaobi was by every measure a happy woman. Why not? In her early-thirties – an age when some women are still struggling to have a breakthrough in their career – she could be considered a fulfilled woman. A mother […]
KEYS TO EFFECTIVE DELEGATION Effective delegation is ultimately predicated on ensuring that a company’s workforce is sufficiently talented and motivated to take on the responsibilities that are delegated to them. New entrepreneurs often have difficulty figuring out what king of workers to hire. If the wrong people are hired, they […]
