HOW MEZZANINE FINANCING WORKS Mezzanine financing, also sometimes referred to as subordinated debt financing, is a rarely used but viable financing option for businesses in search of capital for rapid growth. Under this arrangement, the entrepreneur borrows some of the money that he or she requires to execute the next […]

HOW TO SELECT MANUFACTURERS’ AGENTS Manufacturers’ agents or representatives are independent contractors who work on a commission to sell products for more than one manufacturer. They are not under the immediate supervision of the manufacturers, (typically called principals), that they sell for, so their relationship in generally falls into client/customer […]

WHEN TO USE PERSONAL SELLING Personal selling is the process of communicating with a potential buyer (or buyers) face to face with the purpose of selling a product or service. The main thing that sets personal selling apart from other methods of selling is that the salesperson conducts business with […]

HOW MENTORING WORKS FOR SMALL BUSINESSES In many large corporations, formal systems of mentoring have been established over the years. They are designed to quickly involve new employees in the work at hand, and to strengthen the workforce in much the same way that other team-building strategies are designed to […]

WHEN EVALUATING COST/BENEFIT ANALYSIS Cost/benefit analysis is the exercise of evaluating an action’s consequences by weighing the pluses, or benefits, against the minuses, or costs. It is the fundamental assessment behind virtually every business decision, due to the simple fact that business managers do not want to spend money unless […]

Chief Editor

Johny Watshon

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