‘Customer is king’, is a business principle that has been spoken about in management classes. I completely agree that your customer has to be served like a king, but only once they become your customer. Micro, Small and Medium scale Enterprises soon realized that during the sales process, before the […]
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By Tola Badejo Sometime in August 1985, a few days after a military junta under the leadership of Ibrahim Babangida (IBB) took over power from the government of Muhammadu Buhari, my good friend and colleague in the then University of Ife, Felix Akojie, who is now a professor of biochemistry in […]
By Maimuna Salami The greatest challenge facing the democratic process in Nigeria, as in most developing nations, has to do with management of the post-election transition process. The political tension and acrimony between parties and politicians peaks at the polls and tends to escalate during collation and announcement of results, giving […]
The minute you start worrying about whether or not you are going to succeed, you’ve already cut your chances in half. The end result of worry and doubt is more doubt and more worry. Make yourself lucky by thinking “I’ll see it when I believe it!”…not, I’ll believe when […]
One of the most important aspects of becoming a top-producing sales manager is getting your priorities straight. Evaluate your company’s present situation; is sales working up to its potential? If not, you may need to re-organize. Knowing how to establish good working relationship with your sales force and clients […]
The single most important ingredient for a successful business is having a customer. A customer is more important than a business idea, the technology, financing, management, or anything else. Marketing superstars get and keep customers. Customers (people) buy to feel good, or solve a problem. Customers value the solution […]
Demand is a measure of how much of your product your customers want. (Supply is a measure of the availability of the product to satisfy the market demand.) Direct demand is driven by end customers who consume the product and do not use it for any type of resale. […]
This story may be apocryphal, but it is valuable nonetheless. Pablo Picasso, the painter, was dining at a fancy restaurant in New York City. A fan, feeling prominent enough socially to introduce herself to Mr. Picasso, did precisely that. Standing by Picasso’s table, the socialite gushed how thrilled she […]
What do you really want from your `staff and employees” You want them to be progressive, productive, customer/client concerned individuals making up a positive, and supportive team of each other, you and the business enterprise? Guess what? Your staff and employee want this for themselves as well. They would love […]
Most people aim at nothing in life and hit it with amazing accuracy. If we don’t specify exactly what we want, we have no reason to complain about what we get or where we find ourselves. Goals represent expectations, hopes, and dreams, and to the extent, our goals are […]
