The single most important ingredient for a successful business is having a customer. A customer is more important than a business idea, the technology, financing, management, or anything else. Marketing superstars get and keep customers. Customers (people) buy to feel good, or to solve a problem. Customers value the solution […]
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    Certain companies consistently lead or dominate, their industries. They are feared by their competitors. Here are the reasons why they lead: Marketing, in all forms, in detail, is the driving culture of the company. Getting and keeping #1 or #2 market share in their selected niches is their most worthy […]
    The great marketing companies in this world have much in common. They continue to succeed, to grow in revenues and profits, to adapt to change and opportunity, and to inordinately influence society and their industries. They have the highest rates of return on assets and equity in their industries. Following […]
    Mills (a.k.a. factories, production plants) do not sell things; they make things. If no one buys what the mill makes, and no one sells what the mill makes, the mills stop making. A market is a customer or any number of customers that buy or borrow or rent or lease […]
Bayo Adeyinka I used to ply the Ibadan – Akure road regularly until December 2016 when I almost ran into an ambush by armed robbers around Ilara-Mokin. I saw an oncoming vehicle flashing us at top speed. I told my driver it seemed something was amiss. He reduced his speed […]
There are several things leaders can do to increase their own and their followers’ creativity. One popular technique for stimulating creative thinking in groups is called Brainstorming. Brainstorming is a technique designed to enhance the creative potential of any group trying to solve a problem, Leaders should use the following […]
By Erekose Peter The road-map to a sustainable and accelerated Nigerian economy lies in the country’s ability to utilise the rich human and natural resources that abound in the country. With a fully utilised economy, Nigeria deserves to be among the league of developed countries in the world such as […]
Who Are Superiors? Superiors are those individuals with relatively more power and authority than other members of a group. Thus, superiors could be teachers, band directors, coaches, team captains, heads of committees, or fist-line supervisors. Needless to say, there are a number of advantages to having a good working relationship […]
By Makinde Each time I conduct interviews, I usually end up shaking my head and lamenting about the state of education in Nigeria. Our tertiary institutions are churning out graduates who are mainly unemployable. Earlier today, I interviewed almost 50 candidates and by the end of the whole session, the […]
Becoming an expert in one’s primary field is often the spring board for further developmental opportunities. There are a number of ways in which individuals can become experts in their field. These include: Enrolling on formalized education and training programs, watching others, asking questions, and teaching others. Attending pertinent education […]
