You need to develop a clear, concise, compelling marketing plan. A marketing plan is a written statement that defines the strategies, tactics, and resources that your company will employ to reach its business objectives. Put more simply, your marketing plan is the “why” behind whatever your company plans to do […]
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Mistakes In Developing A Business Plan The following are some errors that entrepreneurs commonly make when developing the business -plan, particularly when the audience is made up of investors. 1. Projecting rapid growth beyond the capabilities of the founding team. This is a common problem. The new venture shows potential […]
Mother Nature is a pretty wise old gal. Among other things, she is a superior problem solver. Think about it. She has resolved countless problems for plants and animals (including human). Many plants “know” how to turn towards a light source, for instance. And she helped bats to navigate without […]
Unless you are an exceptional person, you are a natural critic. From an early age, we have learned to analyze and criticize anything new. Now that we are adults, being critical is a second nature. We are experts at it. What is your typical first impression when someone proposes a […]
There may be many great minds behind a concept or idea, but the entire business lies on planning and strategizing appropriately. Any bad leader or an entrepreneur might screw up the entire thing hence, it becomes important to master certain key skills to not only make the business successful in […]
By Ayodele Olalere The use of solar power as alternative energy supply has gained momentum all over the world because it is safe and does not produce waste materials that are hazardous to health. It is also pollution free, unlike nuclear energy. In most developed countries and in some parts […]
Most problems can be categorized according to how much structure they possess. For instance, if your problem is well-structured, you will have a clear idea of how to solve it. You would know your current state, the desired state, and how to close the gap. The previous problem, running out […]
Three outstanding characteristics about successful entrepreneurs are that they are fast, focused, and flexible. In many ways the Internet holds out the promise of making the playing field more level for startups and smaller, emerging businesses. An attractive compelling Web site is often judged on its own terms and can […]
By Ayodele Olalere They look unkempt with unclean clothes and walk about curiously with dirty sacks. Inside those sacks are used and discarded materials such as household items, used metals, plastics, worn-out slippers or foot wears, broken plates etc. To search for those materials, they hold in one hand a […]
Leading marketing practices of fast-growth firms Deliver products and services that are perceived as high quality for expanding segments. Cultivate pacesetting new products and services that stand out in the market as the best breed. iii. Deliver product and service benefits that demand average or higher market pricing. Generate […]
