HOW A COMPANY CAN GROW BY GOING GLOBAL Today the question for a growth-oriented company is not ā€œShould we go global? But ā€œwhen should we go global?ā€ There are many reasons why entrepreneurs must consider the global market even as early as the development of their original business plan. For […]

GATHERING COMPETITIVE INTELLIGENCE One of the weakest portions of any feasibility analysis or business plan is the competitive analysis. This is because an entrepreneur typically looks only at what can easily be seen on the surface rather than digging for what is not so obvious. It is important for entrepreneurs […]

RESEARCHING FOR A TARGET MARKET No matter what the size of the target market, it is crucial that an entrepreneur know as much as possible about the customer. In the beginning of a market analysis, the customer definition may be fairly loose and may even change fairly substantially as field […]

HOW TO FORECAST NEW PRODUCT/SERVICE DEMAND One of the most difficult tasks facing the entrepreneur is forecasting the demand for new product or service, particularly if that product or service has never existed previously in the marketplace. Much of this difficulty is due to the lack of historical data and […]

FUNDING A RAPIDLY GROWING VENTURE (PART TWO) The Venture Capital Market Private venture capital companies have been the bedrock of many high-growth ventures, particularly in the computer, software, biotechnology, and telecommunications industries.Ā  Because venture capitalists rarely invest in start-up ventures outside the high-tech arena, the growth state of a new […]

Chief Editor

Johny Watshon

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