It was a gathering of Nigerian men and women in the business and social sectors respectively when members of Sapio Club came together recently at Oriental Hotel, Lagos to discuss about emerging Nigerian leaders. Positive and fruitful discussions were held as Seyi Tinubu an entrepreneur; Thelma Chukwu, oil and gas […]
Year: 2019
Like the professional golfer who has a teaching coach to take a quarter stroke off her game or the All-Pro wide receiver that stretches the football across the goal line, the marketing superstar also competes for inches. Superstars work to build sales volume; to build profitable market share; to build […]
You must be able to correctly, objectively, and completely answer these questions. It doesn’t matter how you get the answers. Someone else can do the research. But it does matter where you get the answers. You get the answers from customers and potential customers. *Why do customers buy your product? […]
The marketing superstar must know the answer to many critical questions. The answers are essential to proper market segmentation, product positioning, pricing, selling, advertising, and crafting marketing action plans. These questions are especially important for new products. Lazy marketers don’t know the answers, they hunch the answers, or they ignore […]
In general, creative people are open to information and experience, have high energy, can be personally assertive and even domineering, react emotionally to events, are impulsive, are more interested in music and art than in sports, and finally are very motivated to prove themselves ( i.e., are concerned with personal […]
by Mike Kebonkwu North, South, East or West, the story is the same; insecurity hangs in the air like the sword of Damocles. The military has virtually taken over police duty and overstretched in its internal security operations across the country; yet, the situation has not shown any remarkable improvement. Our […]
It is dangerous to swim with sharks, but not all sharks are found in water. Some people may behave like sharks. While no one wants to swim with sharks, it is an occupational hazard for certain people. For those who must swim with sharks, it can be essential to follow […]
By Oye Arikanki Have you considered the risk of travelling to Europe through the desert? Or travelling to the United States of America to do menial jobs even when you hold a good degree which can fetch you a management-level job in Nigeria? The truth is that any young man […]
By Prof Ogundele The modern world is anchored to education especially at the university level, understandably because robust human capital – the gateway to socio-political stability and industrialization can never be engendered without it (education). Industrialization is the strong vehicle for sustainable economic growth and development in a myriad of […]
In the past decade, one of the challenges faced by both managers and employees of organizations had been a high rate of organisation failure. This has resulted in increasing unemployment in the economy. Even people who switch employment sometimes find it difficult to learn from the saying “look before you […]
