WHEN TO USE PERSONAL SELLING Personal selling is the process of communicating with a potential buyer (or buyers) face to face with the purpose of selling a product or service. The main thing that sets personal selling apart from other methods of selling is that the salesperson conducts business with…
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PRODUCT POSITIONING: UNDERSTANDING CONSUMER PERCEPTIONS
Sat Mar 20 , 2021
<div class="at-above-post addthis_tool" data-url="https://tcbassociates.com/marketing/when-to-use-personal-selling/"></div>PRODUCT POSITIONING: UNDERSTANDING CONSUMER PERCEPTIONS Product positioning involves tailoring an entire marketing program (including product attributes, image, and price, as well as packaging, distribution, and service) to best meet the needs of customers within a particular market segment. In this way, product positioning is part of the overall process of […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="https://tcbassociates.com/marketing/when-to-use-personal-selling/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts below via filter on get_the_excerpt --><div class="at-below-post-recommended addthis_tool" ></div><!-- AddThis Related Posts generic via filter on get_the_excerpt -->
