The oldest marketing cliché is “The customer is always right.” The cliché is wrong. The right customer is always right. The wrong customer, the “Not okay” customer is not right for the selling company. Every organization must have its own definition of a good customer, an “Okay” customer. And every…
Next Post
ALWAYS PRICE TO VALUE
Tue May 21 , 2019
<div class="at-above-post addthis_tool" data-url="https://tcbassociates.com/marketing/the-customer-is-always-right-the-cliche-is-wrong/"></div>Customers don’t buy products; they buy the benefits they get from the products. Customers don’t wake up in the morning and say, “I’ve got N10, 000. Let’s buy some bearings or drills or gaskets or glue or water pumps!” Rather, the customer has a problem (a.k.a. a need) and wants […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="https://tcbassociates.com/marketing/the-customer-is-always-right-the-cliche-is-wrong/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts below via filter on get_the_excerpt --><div class="at-below-post-recommended addthis_tool" ></div><!-- AddThis Related Posts generic via filter on get_the_excerpt -->
