THE VALUE SELF-ASSESSMENT Self-assessment is a tool that involves performing a critical analysis of one’s own goals, interests, skills, and experience. Among its many applications in the business world are employee development, team performance, and organizational change efforts. But self-assessment is perhaps most valuable for would-be entrepreneurs considering starting a...
Value
This story may be apocryphal, but it is valuable nonetheless. Pablo Picasso, the painter, was dining at a fancy restaurant in New York City. A fan, feeling prominent enough socially to introduce herself to Mr. Picasso, did precisely that. Standing by Picasso’s table, the socialite gushed how thrilled she...
Customers don’t buy products; they buy the benefits they get from the products. Customers don’t wake up in the morning and say, “I’ve got N10, 000. Let’s buy some bearings or drills or gaskets or glue or water pumps!” Rather, the customer has a problem (a.k.a. a need) and wants...
