HOW TO SELL WITH MAGAZINE, RADIO AND TV ADS (PART 1) Radio and TV ads can be effective in selling consumer-oriented products. Weight-loss products, auto safety devices, tapes, videos, cooking sets, fishing gear, and a host of other products are sold either through thirty-second to two-minute ads or half-hour-long infomercials. […]
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HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART1) General Principles For Motivating Customers If you are going to motivate people, you have to know how to put information in a form that will attract readers, listeners, or viewers. The four key elements of motivating customers are: Get customers’ […]
