BENEFITS OF TARGET MARKETING FOR SMALL BUSINESSES A target market is a group of customers with similar needs that forms the focus of a companyās marketing efforts. Similarly, target marketing involves tailoring the companyās marketing efforts to appeal to a specific group of customers.Ā Selecting target markets is part of […]
TARGET MARKET
RESEARCHING FOR A TARGET MARKET No matter what the size of the target market, it is crucial that an entrepreneur know as much as possible about the customer. In the beginning of a market analysis, the customer definition may be fairly loose and may even change fairly substantially as field […]