HOW TO CREATE PERSUASIVE MESSAGES (PART 2) Logos: Using Evidence Logos, the logical arguments presented by speakers, can also be compelling. These facts, figures, and other forms of persuasion help listeners believe they are making an informed, rational choice. As a speaker, you have two obligations. The first is to […]
PERSUASIVE MESSAGES
HOW TO CREATE PERSUASIVE MESSAGES (PART 1) Audience Analysis The first rule of effective communication is to analyze your audience. What will your audience care most about? What can you learn about the people with whom you will be communicating? What kinds of goals and objectives do they have? The […]
