STEPS TOWARD IMPROVING CORPORATE IMAGE AND IDENTITY Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the […]
Identity
A corporate identity is what enables an organization to be easily recognized by the public and within the industry, and helps to establish its position in the market. If your budget allows, enlist the service of a designer or consultant to create an identity. Considering Image The type of corporate […]
