WHAT DEFINES AN EFFECTIVE CHANNEL AND CREATING A DISTRIBUTION STRATEGYEditors PickManagement by Bernard Taiwo - July 21, 20220 WHAT DEFINES AN EFFECTIVE CHANNEL AND CREATING A DISTRIBUTION STRATEGY An effective distribution channel has several characteristics, which are discussed briefly below. Inventory At various points along the channel, inventory must be warehoused and ready to be shipped where needed, whether it is raw materials to the manufacturer, or finished goods to the
