CHARACTERISTICS OF KILLER COMPETITOR COMPANIESDon't MissEditors PickMarketing by Bernard Taiwo - July 2, 20190 Certain companies consistently lead or dominate, their industries. They are feared by their competitors. Here are the reasons why they lead: Marketing, in all forms, in detail, is the driving culture of the company. Getting and keeping #1 or #2 market share in their selected niches is their most worthy