HOW TO EVALUATE ADVERTISING RESULTSDon't MissMarketing by Bernard Taiwo - May 24, 20220 HOW TO EVALUATE ADVERTISING RESULTS Once a business owner has successfully designed and placed an ad (or had the ad successfully designed and placed by an agency), he or she will be eagerly awaiting the increased sales and advertising promises. While advertising can be an effective means of increasing profitability, measurable
STRATEGIES FOR TRACKING ADVERTISING’S EFFECTIVENESSEditors PickMarketing by Bernard Taiwo - November 17, 20210 STRATEGIES FOR TRACKING ADVERTISING’S EFFECTIVENESS Once a business owner has successfully designed and placed an ad (or had that ad successfully designed and placed by an agency), he or she will be eagerly awaiting the increased sales that advertising promises. While advertising can be an effective means of increasing profitability, measurable
HOW ADVERTISING CAN BE EFFECTIVEDon't MissEditors PickHuman Resources by Bernard Taiwo - October 22, 20190 The creative ideas and designs of good advertisements (which can be in any medium) must be linked to a clear, measurable selling purpose. Ensure that your advertising gives potential customers a good reason to buy your product or services. PLANNING ADVERTISING Whether you are embarking on an expensive long-term campaign
