HOW TO EVALUATE ADVERTISING RESULTS Once a business owner has successfully designed and placed an ad (or had the ad successfully designed and placed by an agency), he or she will be eagerly awaiting the increased sales and advertising promises. While advertising can be an effective means of increasing profitability,...
Advertising
STRATEGIES FOR TRACKING ADVERTISING’S EFFECTIVENESS Once a business owner has successfully designed and placed an ad (or had that ad successfully designed and placed by an agency), he or she will be eagerly awaiting the increased sales that advertising promises. While advertising can be an effective means of increasing profitability,...
The creative ideas and designs of good advertisements (which can be in any medium) must be linked to a clear, measurable selling purpose. Ensure that your advertising gives potential customers a good reason to buy your product or services. PLANNING ADVERTISING Whether you are embarking on an expensive long-term...
