Never use the personal pronouns “I”, “me”, “we”, “us”, or “our” in advertising, packaging, sales literature, or anywhere else in marketing communications. “We” is about the marketer. Customers do not care about the marketer; they care only about themselves. “We” is in the first person. The only person that is…
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HOW TO BE YOUR OWN CUSTOMER
Wed Jul 10 , 2019
<div class="at-above-post addthis_tool" data-url="https://tcbassociates.com/marketing/never-use-we-to-market-your-brand-name/"></div>There is no better way to follow the cliché “Stay close to your customer,” than to be your customer. Experience doing business with your company as much as possible, the same way your customer does. Read your company’s product advertising and sales literature. Have a non-knowledgeable friend read the advertising. […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="https://tcbassociates.com/marketing/never-use-we-to-market-your-brand-name/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts below via filter on get_the_excerpt --><div class="at-below-post-recommended addthis_tool" ></div><!-- AddThis Related Posts generic via filter on get_the_excerpt -->
