HOW TO FIND A COST-SHARING PARTNER Cost-sharing is a process wherein two or more organizations work together to secure savings in one or more areas of business operations. Such partnerships may also be pursued to realize other business advantages – increased marketplace exposure, access to technology, etc. – but cost...
Month: May 2022
HOW TO EVALUATE ADVERTISING RESULTS Once a business owner has successfully designed and placed an ad (or had the ad successfully designed and placed by an agency), he or she will be eagerly awaiting the increased sales and advertising promises. While advertising can be an effective means of increasing profitability,...
HOW TO DEVELOP ADVERTISING BUDGET The advertising budget of a business typically grows out of the marketing goals and objectives of the company, although fiscal realities can play a large part as well, especially for new and/or small business enterprises. In some cases, your budget will be established before goals...
WHAT IS KNOWN ABOUT CREATIVITY Creative people are curious and strongly aware of their surroundings. They ask questions and aren’t afraid to do things differently. They are open to all ideas, believing that everyone is worthy of at least initial consideration, and they seem to have a high tolerance for...
HOW TO INCREASE THE CHANCES OF BUSINESS SUCCESS Starting any business, large or small, requires a tremendous amount of time, effort, and resources. It makes sense to start a business that has the potential to grow large and provide a good return on that investment, rather than spending that same...
COMMON OBSTACLES TO BUSINESS GROWTH IN RURAL AREAS Rural businesses are those firms that are established and operate in rural settings, far from the metropolitan areas that have traditionally been the site of most non-agricultural business enterprises. Most businesses continue to conduct business in large cities or thriving suburbs, but...
TECHNIQUES FOR MANAGING ORGANIZATIONAL CHANGE EFFECTIVELY Organizational change occurs when a company makes a transition from its current state to some desired future change. Managing organizational change is the process of planning and implementing change in organizations in such a way as to minimize employee resistance and cost to the...
