HOW TO PREPARE A BRIEF

When planning a brief, first define your objective and compile a full checklist to ensure that all the individual aspects of a task are included. The more complete the final brief, the more confident you can be that the task will be successfully executed.

Defining The Objective

The most important part of the briefing process is defining the overall objective clearly. As far as possible, outline the aims in terms of required outcomes. For example, ask a delegate to “reorganize stationery purchasing by 31 May to achieve 10 per cent savings on present costs”, rather than to “sort out the stationery”. Here, the saving in costs could be included in the brief as a sub-objective within a broader project for improving office efficiency and administration.

Using A Checklist

Your delegation should be based on breaking down a task into all aspects, naming the person who is responsible for each item, and eliminating overlaps of responsibility. This provides the basis for making a checklist. Use this list to ensure that nothing significant has been omitted from the brief, and that component tasks have an explicit timetable.

If the task is to improve the efficiency of repairs carried out on a customer’s premises, for example, the key factors are likely to include identifying faults and their root causes, preventing recurrence of shortcomings, speeding up response and repair times, and assessing and raising the degree of customer satisfaction. Make sure that the checklist and the brief dovetail precisely.

Allowing Flexibility

Do not regard your brief as sacrosanct, but as a framework within which delegate s can use reasonable flexibility to achieve their objectives. Be very precise about what delegates are expected to achieve, what financial and other resources will be available, when the role begins and what the deadlines are, and what delegates may or may not do on their authority.

Keep the brief tightly focused on the results you want, but leave delegates as much flexibility as possible in following the brief, especially in deciding what procedures to use. You should expect them to seek review and revision of the brief as events demand.

THINGS TO DO

1. Keep objectives as clear and concise as possible.
2. Build a certain amount of flexibility into the brief.
3. Base the objectives on required outcomes.
4. Make a checklist to avoid overlaps and omissions.
5. Ensure that the delegate is fully aware of the aims.
6. Allow the delegate to comment on the brief.

STRUCTURING A BRIEF

TIPS

1. Make all the objectives as precise as possible when briefing.
2. Do not set too many controls when you are writing a delegate’s final brief,
3. Incorporate a reporting plan into each brief.
4. Ensure that the delegate fully understands and agrees to the brief.