WHY CASUAL DRESS POLICIES CREATE POTENTIAL PROBLEMS IN COMPANIES Although casual business attire tends to be a popular option among employees, some companies encounter problems implementing casual dress policies. Many problems arise when companies describe their dress codes using vague words like “appropriate,” “professional,” and “businesslike,” without spelling out a...

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HOW TO ENSURE EFFECTIVE BRIEFING Once you have reached an agreement in principle, refine the brief and organize a detailed briefing meeting. Select your approach carefully, since the outcome of the meeting is vital to the success of the partnership between delegator and delegate. Communicating a Brief The delegator’s primary...

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HOW TO PREPARE A BRIEF When planning a brief, first define your objective and compile a full checklist to ensure that all the individual aspects of a task are included. The more complete the final brief, the more confident you can be that the task will be successfully executed. Defining...

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Telling a Story with Your Code Latisha McNeel, Full Stack Developer at G2i This article first appeared in G2i.  This article is published by tcbassociates.com based on Content Marketing Partnership with G2i Programming is part art and part science. How does story telling with your code fit into this dichotomy?...

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ENVIRONMENTAL BENEFITS OF GREEN MARKETING STRATEGY Environmentally responsible or green marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green marketing campaigns highlight the superior environmental protection characteristics of a company’s products and services, whether those benefits take the...

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WHEN INSUFFICIENT DUE DILIGENCE PROCESS CAN HAVE PROFOUND CONSEQUENCES FOR A FIRM Due diligence is a program of critical analysis that companies undertake prior to making business decisions in such areas as corporate merger/acquisitions or major product purchase/sales. The due diligence process, whether outsourced or executed in-house, is in essence...

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