HOW QUALITY SALESFORCE CAN PUT PEOPLE IN A BUYING MOOD For most businesses, putting together a great marketing plan won’t put people in a perfect buying mood if you don’t make an effort to have a quality sales force. The salesperson has to gain customers’ trust, motivate them to buy,...
Month: June 2020
HOW TO MAKE CUSTOMERS COMFORTABLE (PART 2) Putting The Customer In Control You want to make your customers happy when they do business with you. At least half of the reason people buy is that they have been put in a buying mood. You put them in a buying mood...
Retrenchment Of Workers: An Indication Of Corporate Arthritis And Managerial Epilepsy. By Chris. N. Ohanemu Ph.D Let me break this silence! The news with its attendant panic has filled the air all over the world, particularly in Nigeria. It’s all about organizations, especially in the private sectors that have retrenched...
HOW TO MAKE CUSTOMERS COMFORTABLE (PART 1) When people buy products, they have an intuitive sense that governs many of their actions. As a rule, people have to trust someone before they will do business with that person. Therefore, you have to work on setting up a comfortable environment in...
The Best GPS for Delivery Drivers… Is the One You Already Have Everyone has a favourite GPS app. And convincing someone to use a different GPS is like telling a Coca-Cola drinker to switch to Pepsi. (It’s not going to happen.) The thing is, no GPS can solve the problem...
HOW TO PICK A REAL ESTATE AGENT This article was originally published on Better.com By Kurtis Rhee Most homebuyers consider dozens of houses before finding the perfect one, but that’s not the case when it comes to picking a real estate agent. Seven out of every ten homebuyers don’t interview...
KEEPING THE WORKPLACE PEACE: HOW TO DEAL WITH EMPLOYEE TURNOVER BY HANDLING CONFLICT By Deanna deBara Part of building a successful company is creating a peaceful, collaborative, and supportive work environment for your team. But no matter how great your work environment (or your team members), at some point, conflict...
HOW TO COMMUNICATE WITH THE SKEPTICAL CONSUMER Three trends have changed the face of marketing forever. The first is market overcrowding; the steady stream of new products, new stores, and new services simply overwhelms consumers. Today there are several brands of beer, 500 types of cars, and 70 brands of...
FIELD SALES: HOW TO MANAGE YOUR OUTSIDE SALESFORCE MORE EFFICIENTLY Your sales reps cover a wide area. Their meetings can last from 10 seconds of ringing a doorbell to multiple hours meeting a whole company’s board. Then they have to drive to the next call or meeting while also planning...
HOW TO EXECUTE NON-PRICE PROMOTIONS Contests, sweepstakes, demonstration models, video promotions, dealer displays, signs, point-of-purchase racks, and small samples are just a few of the types of non-price promotions. You can use non-price promotions in three ways: with your sales force, with your distribution channel, and with your customers. SalesForce...
