HOW TO FUND A RAPIDLY GROWING VENTURE (1) Make no mistake about it, raising growth capital is a time consuming and costly process. For this reason, many entrepreneurs choose to grow slowly instead, depending exclusively on internal cash flows to fund growth. They have a basic fear of debt and...
Month: April 2020
HOW PROMOTIONS HELP TO INTRODUCE NEW PRODUCTS A researcher did a study that concluded that TV advertising is not effective in getting people to switch brands. He claimed that TV ads just reassure people about the products they are already buying. While that is certainly a pessimistic view of TV...
NOTICEABLE EVENTS THREE THINGS THAT EVENTS CAN DO FOR YOU: Build Credibility Customers are always a little sceptical of any company. They wonder if it really knows what it is doing and if it can be trusted. When a company runs an event with cooperation from other companies, community...
HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUY Promotions will motivate customers to buy, often without a negative impact on your profit margins. In addition, if used properly, promotions can reinforce the messages of your marketing program. There are four basic types of promotions: Noticeable events such as demonstration, shows, or...
HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART 2) Radio And TV Ads People typically need to see or hear a radio or TV ad anywhere from three to ten times before they actually take action. You have to be prepared to air commercials repeatedly in order to...
HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART1) General Principles For Motivating Customers If you are going to motivate people, you have to know how to put information in a form that will attract readers, listeners, or viewers. The four key elements of motivating customers are: Get customers’...
HOW TO CREATE AN IDENTITY FOR YOUR BUSINESS When you have taken the time to create a winning market position, be sure to take the time to develop a clear, memorable identity that explains why you are and why people should buy from you. All your efforts to generate influence...
HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS A MARKETING STRATEGY One of the rapidly growing areas of marketing is customer relationship management or CRM. Customer relationship management (CRM), formerly known as database management (DBM), is a combination of technology, training, and business strategy that results in a system for...
Three Easy Branding Ideas for Small Businesses to Give Your Brand Personality Perhaps you have your logo, your Instagram account up and slowly growing, and a website that shows your portfolio—but the inquiries aren’t pouring in like you thought they’d be. Or maybe you started your business three years ago...
HOW TO PLAN EFFICIENTLY FOR BUSINESS TRIPS With the development of the global marketplace, a growing number of people are finding that travel is an integral part of their job. Organizing business trips efficiently is now an essential part of time management for many managers. Assessing Need Before making...
