HOW TO DEVELOP A MARKETING PLAN (2) The Marketing Plan in One Paragraph Many experienced marketers suggest that the first step in creating the marketing plan is to condense all the ideas about marketing strategy into a single paragraph. Impossible? Not at all. Crafting a single well-written paragraph forces the…
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HOW TO IMPROVE PRODUCT INNOVATION AT YOUR COMPANY
Fri Mar 6 , 2020
<div class="at-above-post addthis_tool" data-url="https://tcbassociates.com/marketing/how-to-develop-a-marketing-plan-2/"></div>HOW TO IMPROVE PRODUCT INNOVATION AT YOUR COMPANY More often, even big companies struggle with innovation. An example was Gerber’s 1970s attempt to penetrate the adult food market. Instead of developing a new line with its own unique distribution strategy, the baby food brand re-labelled existing pureed products and simply […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="https://tcbassociates.com/marketing/how-to-develop-a-marketing-plan-2/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts below via filter on get_the_excerpt --><div class="at-below-post-recommended addthis_tool" ></div><!-- AddThis Related Posts generic via filter on get_the_excerpt -->
