BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 3) Just-in-Time Marketing Customer wants are often tied to major events or rites of passage, such as birthdays, marriage, purchase of a home, pregnancy, and relocation. Keeping track of dates that are important to customers gives the company an opportunity to contact...
Month: February 2020
HOW TO PREPARE A STRATEGIC TRAINING PLAN What Is A Strategic Training Plan? A strategic training plan defines the training needed to achieve the goals of a business and lays out a comprehensive road map for meeting these needs. A strategic training plan provides a vision that sees a world-class...
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 2) How to Identify and Reward the Best Customers It is not uncommon for a company to find that as few as 24 per cent of its customers account for 95 per cent of its revenues. The 24 per cent are the...
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 1) The essence of relationship or one-to-one marketing is building trust, satisfying customers, producing shared customer and company goals, communicating with customers, and making customers part of the team. Relationship marketing is also about providing a bundle of benefits that the customer...
Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies plot out their growth strategy and visualize the risks associated with expansion. It can help key leaders make...
There is hardly a business in existence that does not depend on the phone, and increasingly, voice mail for rapid and direct communication. Their effective and appropriate use can dramatically improve your efficiency and performance. Choosing When to Call Set aside a specific time of day for making phone calls,...
The best-laid plans for managing time are always to some extent in the hands of others. Nobody works entirely alone. An unexpected telephone call can throw a day’s plans into chaos. Learn to reconcile other people’s time management with your own. Assessing Work Roles The extent to which you compromise...
Sometimes interruptions are welcome, but everyone needs to work undisturbed at certain times. Make your working day as productive as possible by discouraging interruptions by colleagues, and reorganizing your office so that you are less visible. Listing Interrupters To reduce the number of unnecessary interruptions you receive, first, draw up...
It is well worth taking time to set up an efficient filing system – think of the hours you can waste looking for something that has been stored at random. No one filing system is ideal, choose one that is designed to suit the materials you need to store. Organizing...
Everybody has a natural daily rhythm to their energy patterns, rising to peaks of mental and physical performance, then experiencing troughs of low energy. Become familiar with your personal rhythm so that you can work with rather than against it. Timing Tasks It is important to allocate the most demanding...
