The single most important ingredient for a successful business is having a customer. A customer is more important than a business idea, the technology, financing, management, or anything else. Marketing superstars get and keep customers. Customers (people) buy to feel good, or to solve a problem. Customers value the solution…
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HOW BRAND NAMES CAN BE CHOSEN
Thu Jul 4 , 2019
<div class="at-above-post addthis_tool" data-url="https://tcbassociates.com/marketing/super-marketer-must-knows/"></div> Business-to-business marketers, start-up companies, and even technology-based companies are realizing more and more what consumer packaged goods companies have known since 1900: Brand names are important; so important they are often a company’s most valuable intellectual asset. However, many companies do not have the resident brand name development expertise required […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="https://tcbassociates.com/marketing/super-marketer-must-knows/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts below via filter on get_the_excerpt --><div class="at-below-post-recommended addthis_tool" ></div><!-- AddThis Related Posts generic via filter on get_the_excerpt -->
