If you have a new product ready to launch that is not yet absolutely perfect but is still better than what is on the market, introduce it. Don’t postpone the launch until every little thing is fixed. Don’t wait until you have the perfect product. If the new product...
Month: July 2019
Most people and most companies do not like change. Organizations fear change and the unknown. People are uneasy with uncertainty and ambiguity. People like normalcy and predictability. This corporate and organizational mindset is a challenge for the marketing superstar. The marketing superstar is responsible for spurring prudent change that gets...
Ibikunle Mayomi Felix, also known as Kunle Mayor is a banker but combines his banking profession with juju gospel music. According to him, “I started singing as a member of a chorister at Christ Apostolic Church C.A.C, Oke-Isegun, Ikirun, Osun State in 1989 where my talent was noticed and received...
To those in Nollywood, Jaiye Kuti is quite known as she has paid her dues in the industry. Jaiye Oluwakemi Kuti (not a relation of the Kuti family) joined acting profession many years ago and has made a name from it. The sexy actress who is reputed to have one...
Upcoming Nollywood actress, Eno Udo has said that some actresses in the Nigerian movie industry sleep their way to the top. The beautiful and talented actress who is also a businesswoman was not economical with the truth. She says, “I have to be very sincere. Some actresses are quite desperate and...
Textile merchant, Monsurat Asabi, popularly known in the Nigerian social circuit as Toyin Igbira, has died of ovarian cancer. The beautiful Ebira lady died in the early hours of July 20 at a private hospital in Lagos. The mother of three reportedly asked to see her children before she passed...
It was a gathering of Nigerian men and women in the business and social sectors respectively when members of Sapio Club came together recently at Oriental Hotel, Lagos to discuss about emerging Nigerian leaders. Positive and fruitful discussions were held as Seyi Tinubu an entrepreneur; Thelma Chukwu, oil and gas...
Like the professional golfer who has a teaching coach to take a quarter stroke off her game or the All-Pro wide receiver that stretches the football across the goal line, the marketing superstar also competes for inches. Superstars work to build sales volume; to build profitable market share; to build...
You must be able to correctly, objectively, and completely answer these questions. It doesn’t matter how you get the answers. Someone else can do the research. But it does matter where you get the answers. You get the answers from customers and potential customers. *Why do customers buy your product?...
The marketing superstar must know the answer to many critical questions. The answers are essential to proper market segmentation, product positioning, pricing, selling, advertising, and crafting marketing action plans. These questions are especially important for new products. Lazy marketers don’t know the answers, they hunch the answers, or they ignore...
