Smart marketing starts with smart segmentation. Knowledge of your market shapes your product positioning, branding, communication claims, sales approaches, channels, pricing, and packaging.
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Login Join NowBernard Taiwo
I am Management strategist, Editor and Publisher.
Fri May 17 , 2019
<div class="at-above-post addthis_tool" data-url="https://tcbassociates.com/dont-miss/segment-your-customers-okay-not-okay/"></div>The oldest marketing cliché is “The customer is always right.” The cliché is wrong. The right customer is always right. The wrong customer, the “Not okay” customer is not right for the selling company. Every organization must have its own definition of a good customer, an “Okay” customer. And every […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="https://tcbassociates.com/dont-miss/segment-your-customers-okay-not-okay/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts below via filter on get_the_excerpt --><div class="at-below-post-recommended addthis_tool" ></div><!-- AddThis Related Posts generic via filter on get_the_excerpt -->